Introducing Amplify, the next-generation marketing platform from Everi for the casino marketers. Our platform combines historical and behavioral data to create objective-based campaigns and promotions across multiple channels. With Amplify, you can tap into hundreds of behavioral signals collected from customer interactions and business conditions, including cash access, processed through machine learning models to calculate a customer's SpendScore™. This SpendScore™ represents the future value of a customer and allows for advanced customer segmentation and targeted campaigns to build brand loyalty and drive results.
Benefits of Amplify
Industry-Specific Focus
Amplify is specifically designed for the casino industry, offering a tailored solution that takes into account the unique characteristics and requirements of the industry.
Advanced Customer Segmentation
Amplify uses a combination of historical and behavioral data to calculate a customer's SpendScore and create advanced customer segmentation, allowing for more targeted and effective marketing campaigns.
Machine Learning-Powered
Amplify uses machine learning algorithms to process hundreds of behavioral signals and provide a more complete understanding of a customer's value and behavior, leading to better marketing outcomes.
Multiple Channel Support
Amplify supports multiple channels, allowing casino operators to reach customers through their preferred channels and achieve better results.
Comprehensive Solution
Amplify combines historical and behavioral data, machine learning, advanced customer segmentation, and multiple channel support into a single, comprehensive solution, making it a one-stop-shop for marketing automation in the casino industry.
Host Dashboards
Amplify provides a more tailored and sophisticated solution that takes into account the unique characteristics and needs of a casino player, especially insights for the host to see in offering experiences to build loyalty